Check out this item from the 11/14/07 issue of Business First of Louisville. I hope the service is eventually made available from all cell phone carriers.
Sensei Inc., a joint venture between Humana Inc. and Card Guard AG, has introduced a new health and weight management program that uses cell phones as personal coaches. The program, called "Sensei for Weight Loss," currently is available to Sprint and AT&T customers.
Users go online to enter personal information such as desired weight, food preferences, meal times and exercise routines, and the program generates a customized nutrition and fitness plan. Throughout the day, the program delivers messages to the user's cell phone, such as weekly shopping lists, meal recommendations and motivational tips.
The program also records the user's eating choices and fitness activities and tracks progress toward goals. "Sensei for Weight Loss" is designed to help consumers make healthy choices throughout the day. For example, if someone plans a homemade lunch but then decides to eat out, the program can recommend an alternative meal that fits within the user's nutrition plan.
Boca Raton, Fla.-based Sensei was formed in 2005 by Louisville-based Humana, one of the nation's largest health benefits companies, and Card Guard AG, a Swiss health care technologies firm.
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